26 Aug 2017

Review: Loveisderma UV Shield SPF50 PA+++

I learned about the brand Loveisderma from a vlogger. She raved about Loveisderma cleansing water and how she loved it better than Bioderma cleansing water. Interestingly, both brands share the same "derma" in their brand titles!

Loveisderma is a lesser known cosmetic brand in Malaysia and across the English-speaking country. Everyone knows Dr. Wu and Neogence through SASA but rarely Loveisderma. Hermo used to carry Loveisderma, but now no longer. You can still find their products via Yesstyle if the waiting period is not an issue for you. Alternatively, you can get Loveisderma when you visit Taiwan. Originated from Taiwan, the brand has a good market share in over 300 cosmetic surgery channels and 100 open-shelf (开架) pharmacy channels.

image courtesy

Established in 2005, the brand specializes in developing cosmeceutical products, based on scientific research and findings. It is similar to brands like Dr. Wu, Hada Labo, Neogence, Neogen, Kiehl's and so on. I am not sure does cosmeceutical make the products more effective than natural or non-cosmeceutical products, but at least you get a team of professional researchers or chemists doing all the formulation for you, using research-backed (but less fancy ingredients) like vitamin C, sodium hyaluronate, vitamin A, niacinamide, and so on. These people know what they are doing at the very least  (and perhaps more ethical), right?

Loveisderma actually gave me a few to try, but since I have a lot in my basket right now, I only tried out its sunscreen first. I shall talk about its other products later.

The sunscreen that I've tried from Loveisderma is known as UV Shield SPF50 PA+++. It is basically a foundation and sunscreen in one. It offers both physical and chemical sun filters to provide a broad spectrum protection for the skin.

The sunscreen itself is very light. It is like a tinted sun lotion that provides a velvety soft coverage without any stickiness or heaviness. And since it is so lightweight, you can apply an adequate amount (1/4 tsp) without worrying about the sunscreen being too greasy or heavy. The sunscreen dries down semi-matte and velvety. It does't cake up like most other BB cream or foundation unless you apply too much and rub it onto your skin.

The coverage is pretty good for a sunscreen foundation. You can double this up as a concealer and leave your concealer at home too!


[Active Ingredients]
Octylmethoxy Cinnamate 8.63%
Diethylamino Hydroxybenzoyl Hexyl Benzoate 3.91%.

Water/Cyclopentasiloxane/Isohexadecane/Dimethicone/Titanium Dioxide/MacadamiaIntegrifolia Seed oil/Dimethicone, Dimethicone Crosspolymer/Glycerin/Glycerin, Aqua,Sambucus Nigra Flower Extract/Cetyl PEG(PPG-10 /1 Dimethicone)/Niacinamide/Caprylic -Capric Triglyceride, Laminaria Ochroleuca Extract/Olea Europaea (Olive) Leaf Extract/Magnesium Sulfate/Water,Glycerin,Trehalose, Urea,Serine,Pentylene Glycol, Glyceryl Polyacrylate,Algin,Caprylyl Glycol,Sodium Hyaluronate,Pullulan,Disodium Phosphate,Potassium Phosphate./Laminaria saccharina extract/Phytosteryl (Octyldodecyl Lauroyl Glutamate)/ Sorbitan Oleate/Fragrance/Phenoxyethanol/Iodopropynyl Butylcarbamate/ Caprylyl Glycol, Ethylhexylglycerin


The ingredients list is not the conventional one so it is a bit complicated to read since there are overlaps. Basically, it uses 3 different sun filters, two active ones octinoxate (UVB) and uvinul A plus (mainly UVA2), and one physical sunscreen - titanium dioxide. I think all of us know about octinoxate. Almost 95% of sunscreen I have tried uses octinoxate, despite controversy surrounding its ability to mimic hormone and disrupt your endocrine system. Next we have uvinul A plus. I couldn't find meaningful research describing its sun protecting ability. Even wikipedia states it as a UVA filter, without specifying be it UVA1 or UVA2. Its maximum protection is 354 nm, which means it covers long ray UVA1 (UVA1 wave length is 340-400 nm) as well. I kinda wish that they state the nm factor the sunscreen provides, instead of just the very generic SPF and PA indicators.


As discussed previously, I think texture and ingredients are the only determining factors for the quality of a sunscreen, if we don't have sophisticated machine to do the job for us. Besides, I am a product junkee so I don't stick to one sunscreen for several months to years to see whether or not my face appears darker or my dark spots problem elevates with certain sunscreens.

I think this Loveisderma sunscreen foundation is a decent two-in-one product. It offers substantial sunscreen filters, is non-drying (although a bit cakey if you apply a lot), and has decent coverage. It is a really great choice if you need a sunscreen with makeup base properties.


Let me be honest with you guys that I don't use this that often. I prefer zero foundation or makeup, and that includes sunscreen with foundation. However, if I am going out or attending some functions, I enjoy using this in place of my daily sunscreen so that I can still enjoy adequate coverage without applying multiple layers of product. And I am loving its feathery light and velvety finish without bringing any stickiness or discomfort to the skin. As such, I would definitely recommend this sunscreen to those who are looking for sunscreen and foundation in one!

A final note: I think this is a better product than Belif UV Protector Stand-by-You Sunscreen SPF50+ PA++ and Belif Tinted Moisturizer Waterdrop B.B. SPF 20 PA++!

- lightweight, velvety finish
- non-sticky, non-greasy, non-heavy
- convenient sunscreen and foundation in one

- might cake up a little if you rub it or apply too much

Extended Reading:

Sunscreen 101: Everything You Need to Know About Sun Protection and Sun Care Products

Overall impression: ★★★☆
Repurchasing: ☆ (I don't really need it)
You can get this from: Yesstyle | Loveisderma Taiwan
[Disclaimer] Product is purchased with my own money. All copyright of contents and images in this article is strictly mine.
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