5 Jun 2016

Comparison Review: Goodal Phytorain Murumuru Seed Hydra Serum vs. Innisfree Green Tea Seed Serum

Today's review is about comparing these two cute little round bottle serum from Innisfree and Goodal. I think all of us are familiar with Innisfree serum, or the "3-seconds green bottole" where you use within 3 seconds after cleansing your face. This is the best-selling item in Innisfree, and has been raved and reviewed by tonnes of bloggers and vloggers. The lesser known one here is the Goodal Phytorain Murumuru Hydra Serum.

Goodal is a brand I "accidentally" discovered through Memebox, Glow Recipe, and ClubClioUSA. Although it is a Korean brand, it seems to be more popular in the US. The brand itself has come to Watsons Malaysia some 2 years ago, but is less popular and the products are not found in every Watsons branch.

I bought this when Goodal Malaysia is having a 50% sales at 11street. It's a good deal but the product I got was almost expired - manufacturing date was December 2013 which justified why they sell it so cheap.

I was more intrigued by Goodal Waterest line but since this costs only about RM 35 after discount, so I thought it okay if I just give it a try, which I did! I also bought the Phytoshine Acai Berry Brightening Cream which I'll be reviewing later.

In the instruction, it says that this is a booster and serum types product. You can use it as a first serum (booster) before your toner, or use it as a serum after your toner and before your moisturizer. I personally prefer to use this as a serum because it is too tacky to apply as the first step of your routine, unlike the Innisfree one which is much lighter.

As you can see, the texture is actually quite viscous like honey, but of course not as thick and heavy as honey. It still can be absorbed by the skin, but will take more time than the Innisfree one. What bothers me more is the smell, it has pretty strong plasticky alcohol scent in it, which is quite unpleasant. It definitely doesn't smell floral or earthy.

You can see very clearly that this Goodal serum is definitely thicker than Innisfree in term of texture. The left hand side is the picture of the older or original version of Goodal Phytorain Murumuru Hydra Serum. I'm not sure is it a dupe for the Innisfree one, but it certainly shares a lot of similarities with Innisfree.

I used Innisfree Green Tea Seed Serum some time earlier than the Goodal Phytorain Murumuru Seed Hydra Serum. This is my repurchase.

Just like Goodal Murumuru, Innisfree Green Tea Seed Serum is a booster and serum types product. However, since Innisfree one is lighter, I prefer to use it as a booster, usually a few minutes after walking out of the shower and before toweling dry. It will leave my skin soft and supple before I put anything else on my face. When paired with a first essence or treatment essence, I will use this after the treatment essence because watery essence should go before oil-based serum.

This is "oilier" than Goodal when you spread it on your skin, but gets absorbed at least twice faster than Goodal. Don't use this on dry or untoned skin. It will not be absorbed as well, and will leave a tacky finish.

(Goodal / CosDNA)

Water, Butylene Glycol, Glycerin, Alcohol, Acetyl Glucosamine, Pentylene Glycol, Phenyl Trimethicone, Carbomer, Phenoxyethanol, PEG-40 Hydrogenated Castor Oil, PPG-26 Buteth-26, Potassium Hydroxide, Bertholletia Excelsa Seed Oil, Xanthan Gum, Phospholipids, Sodium Polyacrylate, Sodium Hyaluronate, PVM/MA Copolymer, Olea Europaea (Olive) Fruit Oil, Whey Protein, Citrus Grandis (Grapefruit) Peel Oil, Lavandula Hybrida Oil, Lactose, Theobroma Grandiflorum Seed Butter, Sodium Citrate, Sodium Dehydroacetate, Sucrose, Citrus Aurantifolia (Lime) Oil, Ribes Nigrum (Black Currant) Seed Oil, Serine, Arginine, PCA, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Cedrus Atlantica Bark Oil, Citrs Aurantium Dulcis (Orange) Fruit Extract, Citrus Grandis (Grapefruit) Fruit Extract, Rosa Damascena Flower Oil, Lavandula Angustifolia (Lavender) Flower/Leaf/Stem Extract,  , Sodium PCA, Illicium Verum (Anise) Fruit/Seed Oil, Portulaca Oleracea Extract, Threonine, Astrocayum Murumuru Seed Butter, Coriandrum Sativum (Coriander) Fruit Oil, Salvia Officinalis (Sage) Oil, Mourera Fluviatilis Extract, Artemisia Absinthium Extract, Chamomilla Recutita (Matricaria) Flower Extract, Vanilla Planifolia Fruit Extract, Santalum Album (Sandalwood) Oil

{cool ingredients, preservatives}

Normally, I would expect myself to be impressed by a skincare products with a choke full of plant extracts in it, but now no more. I find that having a lot of ingredients in a product, is less important as formulating it simple and sweet. Just the few essential ones will do, really.

There is indeed a lot of plant extracts packed in this little bottle. We have the major players theobroma seed butter and the Amazon murumuru seed butter. Both are powerful emollients or vegetable fats that are great for softening, smoothing, nourishing, and moisturizing the skin. The function is quite similar to shea butter.

There is a whole lot of oils and emollients in here, as well as a good load of ingredients with antioxidizing, moisturizing, nourishing, anti-inflammatory and astringent effects on the skin. I'm not going to list down all because it is painfully long. I am just going to point out a few of my favourites:

  • moisturizers: hyaluronic acid, lactose, serine, arginine, alanine, mourera fluviatilis
  • emollients: brazil nut oil, olive fruit oil, whey protein, lavandin oil, theobroma seed butter, black currant
  • astringent: cedarwood oil, rose flower oil
  • antioxidants: anise oil, vanilla, sandalwood
  • anti-inflammatory: coriander fruit oil, sage oil, alpine wormwood, chamomile

These ingredients are categorized according their major functions, but do note that a lot of them have two or more skincare benefits.

(Innisfree / CosDNA)

The green Tea Extract (75.9%), Propanediol, Biosaccharide Gum-1, Ethanol, Glycerin, Betaine, The green Tea Seed Oil (208mg), Prickly Pear Extract, Orchid Extract, Tangerine Peel Extract, Camellia Leaf Extract, Citrus Aurantium Bergamia Extract, Grapefruit Extract, Orange Extract, Tangerine Extract, Bis-PEG-18 Methyl Ether Dimethyl Silane, PEG-60 Hydrogenated Castor Oil, Cetearyl Olivate, Hydrogenated Lecithin, Sorbitan Olivate, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Ethylhexylglycerin, Cocoa Extract, Dextrin, Potassium Hydroxide, Disodium EDTA, Fragrance

{cool ingredients, Jeju essences}

Innisfree Green Tea Seed Serum, on the other hand, has far simpler ingredients.

75.9% of the product are made of green tea leaf extract, without any water. And we also have 208mg of green tea seed oil for added anti-oxidizing and moisturizing benefits. Green tea has been traditionally consumed by the Asian countries as an effective tonic. It is also a research-claimed antioxidants, wrinkles care, anti-inflammatory and moisturizing agent for the skin. The seed oil is a great humectant and occlusive, so it will trap water from the surrounding to keep skin moisturized and supple for a long time. 

On top of that, we have the Jeju essences (cactus, orchid, tangerine, orange and camellia), all of which are commonly found in almost every Innisfree products. They serve as an added antioxidizing, anti-aging, moisturizing and skin brightening effectors in this product. It's just like you are taking home a bunch of earth's essence from the Jeju Island in one single product!

And finally we have cocoa extract, which is a known blood flow activator. It will enhance blood flow to your skin to make skin looks younger, regenerate faster and to flush away all bad stuffs and harmful radicals on it.


The Goodal Phytorain Murumuru Hydra Serum and Innisfree Green Tea Seed Serum share a lot of similarities. They are both first serum, booster-type product, and can also be used as a conventional serum. Their main functions are hydration and skin activating. Both have yellowish appearance, though the Innisfree one is lighter whereas the Goodal one is apparently more viscous and thick. The older version of the Goodal murumuru serum even looks highly similar to Innisfree's packaging.

In term of price, Innisfree (80ml) is retailed at RM 90 in Malaysia whereas Goodal (45ml) costs RM 69. So, Goodal is a little bit more pricey in term of cost-to-volume ratio. However, there are a lot of plant extracts packed inside the Goodal bottle so it may justify the higher cost.

Ingredients-wise, I like the Innisfree one better. I find the Goodal one painfully long and unimpressive. I mean, I seriously don't feel anything special about this murumuru seed butter, and it is listed near the bottom so maybe the murumuru here is just a marketing vow to tell people that this contains this amazing plant extract from Amazon, you know?

In term of performance, I think Innisfree works better in moisture retention and deep hydration. It feels really light on the skin and will get absorbed almost instantly when skin is still wet or after a treatment essence. And then I will feel the deeper side of my skin gets nourished and filled almost immediately after applying. The Goodal one offers a different feeling. Although it still gets absorbed pretty quickly, but I feel that it is the alcohol evaporation that enhances its absorption. The smell of alcohol is a little bit disturbing when you apply it on your face. And it feels like thick water or diluted honey, which is a little bit gooey and less refreshing on the skin. Even after the product is absorbed into my skin, my skin still feels indifferent. It doesn't feel refreshed, moisturized, plumper, softer or nourished. It feels like a lighter emulsion that is not hydrating, just somehow moisturizing. I wouldn't expect my first serum/booster or serum to have this kind of performance otherwise I would have just got myself an emulsion then. Kinda disappointed.

Clear winner today: Innisfree Green Tea Seed Serum

Goodal Phytorain Murumuru Seed Hydra Serum
packaging: ★★★
scent: ★
texture: ★★
ingredients: ★★★
efficacy: ★★
overall impression: ★★ (something about its quality really turns me off)

Innisfree Green Tea Seed Serum
packaging: ★★★★
scent: ★★★★☆
texture: ★★★★
ingredients: ★★★☆
efficacy: ★★★★
overall impression: ★★★★ (very good and I really enjoy it)

You can get Goodal serum from: Goodal Malaysia (11street) | Goodal Malaysia (Official)
You can get Innisfree serum from: Innisfree Malaysia | Hermo | Althea
[Disclaimer] This is NOT a sponsored review. Products are purchased with my own money. All copy right of contents and images in this article is strictly mine.

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